מקומה של הדרכה בבניית ארגון תומך חדשנות פרופ' מרים ארז הטכניון ראש תוכנית ה- MBA ומרכז הידע לחדשנות
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1 מקומה של הדרכה בבניית ארגון תומך חדשנות פרופ' מרים ארז הטכניון ראש תוכנית ה- MBA ומרכז הידע לחדשנות Knowledge Center for Innovation Technion Israel Institute of Technology Faculty of Industrial Engineering and Management 1
2 יצירתיות, חדשנות - מולדת או נרכשת? תהליכי הכרה ראיית העתיד דמיון -< יצירתיות < > 2
3 3 מה זו חדשנות?
4 הבנת המשמעות של חדשנות Competitive Advantage Quality & Efficiency Innovation Innovation Implementation Creative Ideas Creativity Usefulness Novelty 4
5 חדשנות הדרכה ככלי להכנסת שנוי הכנסת שנוי 5 Lev, Haifa,
6 The Journey of the Idea Problem Identification Idea Generation Selection Mobilization Implement Market Penetration Ideation Phase 6
7 סוגי חדשנות 1. Management Innovation 2. Product Innovation 3. Service Innovation 4. Technological Innovation 5. Process Innovation 7
8 Levels of Innovation: Radical breakthrough Explorative Incremental improvement Exploitative 8
9 Brown & Eisenhardt Competing on the edge, 1998 The most innovative companies Paradox: be high & High Implementation Idea generation 9
10 10 חדשנות ברמת הפרט
11 Experience Knowledge Motivation 11
12 רמת הפרט: מאפיינים אישיים וסגנונות קוגניטיביים שימת לב לפרטים יצירתיות )פורצת ומשפרת( יוזמה 12
13 13 שיטות לעידוד יצירתיות
14 SCAMPER combine adapt substitute magnify minify put to other uses eliminate reverse, rearrange 14
15 Fishbone 15
16 TRIZ Source: Wikipedia 16
17 17 סעור מוחות, תוך הקפדה על ניהול נכון של התהליך
18 Interaction between creativity and the culture of Innovation 5.5 Innovative performance העובדים החדשניים ביותר: יצירתיים העובדים בסביבה חדשנית. Miron-Spektor, Erez & Naveh (JOB,2004) 18
19 ) - ( חדשן למה רעיונות הולכים לאיבוד? חדשנות 4 "ביישן " והי יו מה יו מה 3.5 והי יצירתיות נמוכי יצירתיות נמוכי קושי בהתנעת הרעיון קדימה - חדשנים ביישנים: כ 14% מהעו די פוטנציאל רעיונות בלתי ממומש Miron, Erez & Naveh
20 20 חדשנות ברמת הצוות
21 Innovation Team Composition High proportion of creative members generating new ideas Miron-Spektor, Erez & Naveh (AMJ,2011) Moderate proportion of conformists Promoting the idea within the organization Low proportion of attentive to detail members systematic work Too many may not allow risk taking and exploration 21
22 Miriam Erez DBA Hong Kong Polytechnic
23 ( תהליך החדשנות בצוות למידה לניצול יתרון הר - וניות צוות שיתוף מאפייני רל נטיי לתהליך החדשנות ס נונות קו ניטי יי, נסיון, רקע תר ותי( רפלקסי יות של הצוות על התהליכי שקרו 23 Lev, Haifa,
24 24 חדשנות ברמת הארגון
25 שילוב של נביטה והנבטה... Integration of Top-Down Policy Making: resource Allocation Bottom Up Processes within the organization: Managing the Innovation Process 25
26 תרבות ארגונית תומכת חדשנות ערכי של תר ות של חדשנות שילו של ערכי חדשנות ע ערכי של איכות ויעילות פרקטיקות אר וניות תומכות חדשנות: ערכי מוצהרי הערכת עו די ת מולי הדרכות 26
27 Levels of Culture & their Relationships (Schein, 85) Artifacts and Creations - Art -Technology Behaviors;- Practices- Visible Values Testable in the physical context Testable by social consensus Greater level of Awareness Basic Assumptions Relationship to environment Nature of reality, time and space Nature of human nature, activity, & relationship Invisible Taken for granted 27
28 IBM ANNUAL REPORT
29 Google Annual Report
30 How to make it happen? 30
31 Is it possible to manage innovation? Building the concept Providing tools and applications to implement innovation (strategy, products, service organizations and processes) Implementing innovation projects moderated by the mentors Enabling a professional social network of the companies 7 companies successfully graduated the first round. 31
32 ערכים ופרקטיקות של למידה ארגונית Potential ACAP (PACAP) Zahra & George (AMR, 2002) Realized ACAP (RACAP) Acquisition Assimilation Transformation Exploitation External Knowledge Dynamic Capability consists of 2 facets 4 capabilities Decision/ Action 32
33 Thank you. Knowledge Center for Innovation 33
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